Don’t believe the pundits who are predicting the demise of e-mail marketing. Electronic mail isn’t going away anytime soon. This post on SuperFastRecruitment.co.uk explains the fundamentals of launching an e-mail campaign. Wondering what the benefits are to recruiters? “It’s cheap to set up and maintain, allows you to provide real-time updates for new jobs and important information, and is an excellent way to improve your brand image and boost your reputation by providing valuable content.” There’s a case study included here as well.