How Smaller Construction Companies Can Increase Qualified Leads
To compete with the “big boys” in architecture, construction and engineering, the secret to success lies on the Internet. Your new business marketing efforts must be a blend of old school—brochures, ads and snail mail—along with web-based tactics such as blogs, pay-per-click ads and inbound marketing. Gary Shlifer, a LEED certified industry professional, says companies must tout their sustainable, performance buildings and debunk myths that green building is expensive. Differentiating your construction company online will help to boost business, Shlifer writes.
