Construction and Other Male-Dominated Fields Dealing with Gender Language Differences in Job Postings

What’s the effect of gender wording in job descriptions? A study by Gaucher, Friesen, & Kay concludes that there’s a marked difference in linguistics when jobs are posted in male-dominated industries. The data finds that subtle wording in construction, engineering, and other fields play to the male psyche, leaving female candidates at a disadvantage. This intriguing post on ERE.net shares masculine-themed words such as dominant, strong, analytical and decisive, while pointing out that women communicate with softer words including responsible, interpersonal, cooperative and trust. What does this mean for hiring managers and the talent pool?  http://enewsletters.constructionexec.com/riskmanagement/2013/02/adding-value-through-risk-management/