Personality and Differentiation Help Drive Employment and Business

It’s not your typical personality assessment that’s done when screening talent. However, determining if your company’s personality (culture) is a good fit with a prospective client is critical. “One major reason people are in construction is because they like working with people in the industry,” writes reporter Tom Armistead on “A formal, buttoned-up type of organization, probably doesn’t want to work for a group of artistic architects. In contrast, a fun, relaxed company probably wouldn’t want to work with the government.” Personality and cultural fit reach far beyond the HR department.

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